It can be extremely overwhelming when you read about the ‘rules’ of colour theory and psychology, so why not draw inspiration from the landscape, topography, architecture, textures and colours that you and your business are rooted in to create a meaningful and robust brand narrative.

There’s actual science behind colour psychology and what colours make your customers feel about your brand. Branding experts and established companies know this and use cool tones to communicate professionalism and warm tones to express caring and welcoming.