Igloo Gelateria

‘Ice Cream Parlour’

A full-service agency should adapt and change with a client’s needs and be able to work across a range of creative disciplines. This project allowed us to develop a brand presentation including logo design, icon and asset design, shop fascias, decals, interior concepts, and visuals.

The ice cream parlour, located in a motorway service station, needed a brand identity that reflected the client’s challenges; customers with limited time and multiple choice (service stations have a number of restaurants stacked side-by-side).

Initial product/service recognition was prioritised over brand recognition.


As part of the project, our creative team developed bold visuals for the gelateria’s interior design, which is always an exciting part of the project. It allows you to share your visions with the extended team of architects, builders, and project managers.

Strong and clear visuals work as a shorthand throughout the project and can drastically improve communication and synchronicity between clients and agencies.

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